Yokohama Gaijin by George Lavrov
Summary
Client Yokohama Gaijin by George Lavrov
Date Client since 2013
Scope Branding, Book Design, Logo Design, Business Card Design, Social Media Marketing, Website Development, Hosting and Support.
Website yokohamagaijin.com
Twitter twitter.com/georgelavrov
Strategy
With a fascinating multicultural past, George Lavrov’s memoir Yokohama Gaijin is a captivating read. We developed his brand to reflect his interesting experience. When developing the book, we created a cover that includes his silhouette in a Japanese kimono and map of his families migration to the United States. The iconic red sun screams Japan as well as the Japanese characters meaning “Yokohama Gaijin”. Once the book cover design was final, promoting this book was easy with a visually appealing website, social media branding, business card and other media.
Yokohama Gaijin Social Media Marketing
We developed Yokohama Gaijin, George Lavrov’s social media strategy. His followers grew exponentially. View all the latest updates and follow Yokohama Gaijin on Twitter.
Yokohama Gaijin by George Lavrov Book Design
When developing the book, we created a cover that includes his silhouette in a Japanese kimono and map of his families migration to the United States. The iconic red sun screams Japan as well as the Japanese characters meaning “Yokohama Gaijin”. The numerous photos included in the book further describe his unique past.
Yokohama Gaijin Business Card Design & Printing
As with all consistent brands, the business card design reflected the same design as the book further promoting book sales and a unique, well developed brand.
